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What We DoEchelon Marketing helps companies understand, target, communicate with, and optimize the value of their customers and prospects. Our proprietary blend of household economic, demographic, and behavioral information allows us to offer reliable measures of consumer spending capacity, actionable segmentation systems, and strategic marketing insights. SpotlightEchelon Marketing can help you tap into the hidden opportunity in your customer base during an economic downturn, and beyond. Our Share of Spending Analysis can identify which of your customers could be spending more with you, based on actual discretionary spending behavior. Echelon will work with you to identify, target, and market effectively to your company's most profitable consumer groups. Featured SolutionEchelon is pleased to announce the introduction of DSI® Mass Market (DSI MM), an additional module of DSI (Discretionary Spending Index), that offers greater differentiation among low to mid-income households. DSI MM provides a magnified view of the 60% of households with the lowest discretionary spending capacity. This higher degree of differentiation enables tailored marketing and treatment strategies based on a more granular view of disretionary spending capacity. |
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